About
Pimpsnow is a lifestyle brand dedicated to pushing the boundaries of streetwear design within the snowboard culture. Fueled by our slogan powder is my porn. We deliver our message through artistic and innovative graphics and illustration. Pimpsnow is rider owned and driven.
The Story
In the beginning of the 03/04 season on the third day of a three day dump; my girlfriend confessed her discontent as to why I must leave so early. I replied “powder is my porn”, I will get you later. Some hours later I sat on a table looking at the x-rays of my fractured leg. Out of work and unable to ride, I thought a lot about snowboarding, the lifestyle and the lack of original streetwear for riders. Setting out to change this, the concept for the brand was born. The name pimpsnow was derived out of the slogan, Powder Is My Porn. As the brand evolves the vision will unfold.
